sjmurray
has
unrivaled expertise in helping technical specialists become more strategic and
commercial: (1)
Opening doors at board-level (2)
Winning support and influencing busy senior client contacts
(3) Leveraging knowledge and experience across your own firm (4)
Managing stakeholder relations and communications (5)
Selecting/reviewing suppliers (outsourcing/distribution) All
our products and services are designed to help you ask more penetrating questions,
and use the results to take better decisions. Focus
on implementation We
have a strong focus on implementation: linking analysis to objectives, strategies,
action plans and reviews. The
most popular areas of our work right now are: Chairing
multi-disciplinary discussions: to get the best out of all the participants,
debate alternative scenarios, strategies and tactics, build consensus around a
critical path of actions, and produce minutes for distribution to a wider audience. Re-positioning
technical
documents, by acting as the "client
advocate": to make sure your technical outputs (e.g. on products,
risks, RFPs, Q&As) have the the right impact on your key target audiences,
and cover the big picture view. Hard-qualifying
commercial relationships: simple,
best-practice techniques that help managers seriously qualify business relationships,
set development objectives and priorities over specific time periods, and review
progress against plans. Producing
thought-leadership papers that stand out from the crowd: to promote
your in-house knowledge and experience, and challenge conventional wisdom, in
a way that engages and influences senior executives. Running
strategic sales/cross-sales workshops: to
give managers the opportunity to "step
into the clients' shoes", identify new opportunities and threats, brainstorm
new ideas, and role-play critical meetings (sales/RFPs etc). Interactive
marketing communications: to re-define stakeholder engagement, by using
interactive tools and videos to communicate and navigate through complex corporate
story-lines and product specific messages.
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